Direct Marketing - メーカー・企業と業務用製品 | イプロスものづくり

[Service Example] Major Health Equipment Manufacturer Company I

We will introduce examples of how the overall CVR increase and sales expansion of the site contributed to acquiring new customers and repeat customers outside the site!

We would like to introduce a case where we implemented improvements to the health equipment e-commerce site and restructured CRM based on a customer journey map for Company I, a major health equipment manufacturer. The company faced two major challenges: first, the product categories and purchasing pathways differ for each target audience; second, due to the nature of new products being upgraded in specifications, it is necessary to compare them with existing products at the time of purchase. After our interventions, the company successfully improved customer loyalty, and by enhancing UI and UX, sales expanded for both products and parts, ultimately contributing to an increase in the overall site conversion rate (CVR) and sales growth. [Challenges] - The product categories and purchasing pathways differ for each target audience. - The functionality and superiority of products within the same category are difficult to understand. *For more details, please refer to the related links or feel free to contact us.*